As another year begins at Yuigaoka Girls' High School, ushering in a fresh batch of students, the school idol club Liella! is excited to expand their membership. However, Liella! is extremely popular due to the astounding talent they have continuously displayed; thus, new students lack the courage to even consider approaching the club, fearing the rigorous training that might lie ahead. Amid her worries, club leader and co-founder Kanon Shibuya meets first-year student Kinako Sakurakouji and tells her about the world of school idols. This leaves Kinako in awe, but being fairly average herself, she feels she would not be capable of matching the spirited performances of the brilliant Liella! members. Nonetheless, Kinako receives encouragement to join the group and comes to share their dream of reaching for the stars once again in the grand Love Live! Competition.

Second season of .

A seemingly ordinary bus accident has caused many forces to be involved. Just as everyone scrambled to investigate the truth, a series of surprises broke out. The crisis hidden behind the unsolved case is far beyond everyone's imagination... While human beings are exploring their own limits, they do not realize that they are once again standing at the crossroads of evolution, and a magnificent era has begun.

The new series continues the Pretty Series' conceptual motifs of song, dance, and fashion, and it also adds the theme of magic. Middle-school first-year student Matsuri Hinoya loves festivals, and she dreams of one day being able to star in "PriMagi," a magic-like form of stage entertainment borne from song, dance and fashion. That day arrives when the hyper-spirited, trouble-making magician Myamu arrives from the magical realm and scouts Matsuri for PriMagi. Together, the two compete with rivals to rise to the top of PriMagi.